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Year 1973 Function Easy chair Design Gillis Lundgren
TAJT is a fun, exciting piece of soft furniture. An easy chair, a bed, a kind of tête-à-tête sofa. … De-stress on TAJT, listen to music on TAJT, watch TV on TAJT!” Often found in Jeans fabric The text makes it sound as if the world had just been waiting for denim furniture. But the story behind TAJT is far more practical. Ingvar Kamprad had bought kilometres of jeans fabric from a factory in China, and it was up to the product developers and designers to find a use for it. Lars Göran Peterson, head of purchasing at IKEA, said in a 2017 interview: “Ingvar Kamprad said ‘You need to start making products because the fabric will be here soon’. It’s interesting that denim is well-known in clothing, but no one has thought of using it for furniture. That fresh thinking, going outside the box and thinking differently, is very typical of Ingvar and IKEA.” TAJT was in the IKEA catalogue for a full nine years, up to 1981.
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